Patagonia founder gives away company to help fight climate crisis

The billionaire founder of the outdoor fashion brand Patagonia has given away his company to a charitable trust.

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Yvon Chouinard said any profit not reinvested in running the business would go to fighting climate change.

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The label has amassed a cult following due to sustainability moves like guaranteeing its clothes for life and offering reasonably priced repairs.

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He claimed that profits to be donated to climate caused will amount to around $100m (£87m) a year, depending on the health of the company.

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Patagonia is popular with wealthy environmentally conscious shoppers. Its coats, which cost around £200 have been seen on Prince William and Harry.

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